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Unformatted text preview: originally used by PR professionals through the use of blogs, websites and social media to now advertise their products instead of promoting a company. . I think it is important to understand that there is sometimes a fine line between advertising and PR. Since both forms of communication are being sent through the same channels it is getting harder to discern between the two. It matters because if people cannot separate the two they will not know when they are being sold on something and when the company is just trying to change public opinion....
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This note was uploaded on 03/17/2011 for the course COMMS 101 taught by Professor Lisaswenson during the Winter '11 term at BYU.
- Winter '11