MEDIA NOTES CHAP 12 - ←(PG 300 ← ← IMAGE CONSULTING...

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MEDIA, CULTURE, & SOCIETY  25/03/2009 12:43:00 CHAPTER 12 PR KEY PTS FOR EXAM -PR DEF, FUNCTIONS, AND HISTORY (CLASS NOTES AND PP 289-97) -PR SERVICES  (PP 299-303) -PR AND ADVERTISING (PP 303-4) -MEDIA RELATIONS (PP 304-08) -DIRECTIONS FOR PR (309-11) LOBBYING RELATED TO POLITICS 10,000 WORKING IN DC POLITICAL COMM.- A LOT OF PPL WHO RUN CAMPAIGNS ARE PR REPS.
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Unformatted text preview: ← (PG 300) ← ← IMAGE CONSULTING- AGENT ← ← PG 303-PR & AD ← AD-SELLING SPECIFIC PRODUCTS ← PR-HOW ITEMS RELATE TO ONE ANOTHER ← PR-MANAGEMENT FUNCTION, AD IS NOT ← PR- PPL UP HIGH ARE THE ONES THAT WORK THE PR DEPT. ← AD-USUALLY FURTHER DOWN (LOWER LEVEL) IN COMPANY. ← ← INTEGRATED MARKETING— ← ← 25/03/2009 12:43:00 ← 25/03/2009 12:43:00 ←...
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