Unformatted text preview: Ad Strategy : Supplement for dessert lovers that are lactose intolerant and allergic to peanuts and gluten ingredients such as wheat’s, barleys’ and ryes’. Ad Tactics: 1. Consumer enjoying milk and cookies that are lactose free and free of the other allergens. 2. Listing all ingredients which need for making desserts and eliminate some ingredients which are gluten, peanut and lactose....
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- Fall '10
- Food allergy, Gluten-free diet, Jeffrey Flowers Ray, Brittany Hunt