Marketing Research

Marketing Research - Ad Strategy Supplement for dessert...

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CREATIVE WORKSHEET Class : Advertising Team Member : Brittany Hunt Erica Free Jeffrey Flowers Ray Atmadja Sunny(jongin) Sun Target Audience : (Demographics) 21~35 years old, Young Adults (Psychographics) Consumers with specific food intolerances (Geographics) Middle West cities (Usage) For after or pre meal desserts Ad Objective : What is Gluten-Free? -> Increase knowledge by 20 % of Gluten-Free Desserts within 6 months.
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Unformatted text preview: Ad Strategy : Supplement for dessert lovers that are lactose intolerant and allergic to peanuts and gluten ingredients such as wheat’s, barleys’ and ryes’. Ad Tactics: 1. Consumer enjoying milk and cookies that are lactose free and free of the other allergens. 2. Listing all ingredients which need for making desserts and eliminate some ingredients which are gluten, peanut and lactose....
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