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Unformatted text preview: storage Storage: 3-stage model Storage: Sensory memory Duration: Fleeting Capacity: Large Content: Detailed record of sensory experience Echoic (auditory) What did I just say? Iconic (visual): Look at image, then remember letters Storage: Short term (working) memory Duration = 30 seconds Longer with rehearsal Capacity = 7 +/- 2 items More with chunking Content = Awareness Phonological loop Visuospatial sketchpad Central executive Study these lists. Dont write anything down until they disappear. BVSUAFIMBCTA Now try this list: ABCUSAFBIMTV Same letterswhich easier? How might culture/experience affect chunks?...
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- Spring '08