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Unformatted text preview: reason I chose this topic. From a psychological stand point, the stress of advertisement on the average US citizen has increased. It is harder to trust advertisements or the companies they are representing just because of many similar false posters, flyers, etc. Also, the ideas and actions we make may have been influenced by something seen on the car ride home. A psychologist had tested this by planning a route to get an advertiser to the building, and then asked him to create a logo. The sketch from the advertiser was in no way original, because the rerolled video footage had shown that each part of the designed logo was observed on the ride there. Subliminally a lot is taken in by the mind, but the trick in todays market is to be original. I am unsure of the requirements advertisers must go through before displaying a companys advertisement throughout cities, and on television....
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- Spring '08