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lanre 2 - Chapter 13 Speech Notes Magic Bullet Theory Media...

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Chapter 13 Speech Notes Magic Bullet Theory: Media have immediate and direct influence (To simplistic, underestimates the public’s critical thinking) Cumulative Effects Theory: Media influence is gradual over time Minimalist Effects Theory: Media effects are mostly indirect Two Step Flow: media affects individuals through opinion leaders (friends, acquaintances and family)personal contact is more important than media contact Multistep Flow: media affects individuals through complex interpersonal connections (the web of social relationships affects individuals) Status Conferral: media attention enhances prominence for Agenda Setting: media tell people what to think about not what to think Narcoticizing Dysfucntion: people deceive themselves into believing when they are only well informed Life Style Effects Socialization: learning how to fit into society ex: hasta la vista Living Patterns: reflect and shape lifestyles ex: Everybody Hates Chris Intergenerational Eavesdropping: we hear things we aren’t suppose to media has eroded the boundaries b/w generations
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lanre 2 - Chapter 13 Speech Notes Magic Bullet Theory Media...

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