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Unformatted text preview: Conflict: (indicator of newsworthiness; audiences like it; defines & redefines societal values) Scandals: (build audiences; cater to interest, less interested in issue of significance) Horse Races: (reporting election polls; whose ahead whose close behind) Brevity: (47 seconds cut down to 10 seconds) Sound Bites: world views condensed & packaged; boil down complex issues so they can be understood by masses of people Trial Balloons: (test public reaction) a deliberate leak of a potential policy from political leaders to get an advance peek at public reaction Leak: a deliberate disclosure of confidential of classified information by someone who wants to advance public interest; embrace a bureaucrat Stonewalling: to refuse to answer questions sometimes refusing to even meet with reporters News Blackout: institution or individual issues no statements despite interest of the public...
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This note was uploaded on 03/21/2011 for the course SPCH 1101 taught by Professor Staff during the Fall '10 term at Georgia State University, Atlanta.
- Fall '10