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Unformatted text preview: applying the Madrid Protocol system, a trademark owner filing a Madrid Application pays one fee to one place and has no need to consult a local attorney unless the Application is opposed in a designated country. Therefore the cost is radically reduced as well as the efficience is inproved by reducing the time and effort required by the filing of numerous international registrations. At the same time, although the Madrid Protocol system is a good example of an international standard that can benefit many companies, it is worth nothing that the system may only be cost effective for companies wishing to extend trademark protection to a variety of countries. An U.S. company seeking for trademark protection in only a limited number of countries may find it less expensive to file directly with the national offices....
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- Spring '11