201920110_Marketing_Assessment1_GEAPERES MARIANA.docx - T-1.8.1_v3 Details of Assessment Term and Year 4 2019 Assessment No 1 Assessment Weighting

201920110_Marketing_Assessment1_GEAPERES MARIANA.docx -...

This preview shows page 1 - 3 out of 26 pages.

T-1.8.1_v3 Details of Assessment Term and Year 4, 2019 Time allowed 8 Weeks Assessment No 1 Assessment Weighting 100% Assessment Type Marketing Plan (Individual Report) Due Date Week 8 Room 204/LAB #107 Details of Subject Qualification BSB61015 Advanced Diploma of Leadership and Management Subject Name Marketing Plan Details of Unit(s) of competency Unit Code (s) and Names BSBMKG609 Develop a marketing plan Details of Student Student Name Mariana Gea Peres College AAI (Perth) Student ID 201920110 Student Declaration: I declare that the work submitted is my own and has not been copied or plagiarised from any person or source. I acknowledge that I understand the requirements to complete the assessment tasks. I am also aware of my right to appeal. The feedback session schedule and reassessment procedure were explained to me. Student’s Signature: ____________________ Date: _____/_____/_________ Details of Assessor Assessor’s Name DADUL BHUTIA / Assessment Outcome Assessment Result Competent Not Yet Competent Marks /100 Feedback to Student Progressive feedback to students, identifying gaps in competency and comments on positive improvements: Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student. Student attended the feedback session. Student did not attend the feedback session. Assessor’s Signature: ___________________ Date: _____/_____/________ Marketing Plan v1.1 Last updated on 11/06/2019 by WDR Page 1
T-1.8.1_v3 Purpose of the Assessment The purpose of this assessment is to assess the student in the following learning outcomes: Competent (C) Not Yet Competent (NYC) 1.1 Evaluate marketing opportunity options that address organisational objectives and evaluate their risks and returns in the selection process 1.2 Develop marketing strategies that address strengths and opportunities within the organisation’s projected capabilities and resources 1.3 Develop strategies which increase resources or organisational expertise where gaps exist between current capability and marketing objectives 1.4 Develop feasible marketing strategies and communicate reasons that justifies their selection 1.5 Ensure strategies align with organisation’s strategic direction 1.6 Develop a marketing performance review strategy, incorporating appropriate marketing metrics to review the organisational performance against marketing objectives 2.1 Detail tactics to implement each marketing strategy in terms of scheduling, costing, accountabilities and persons responsible 2.2 Identify coordination and monitoring mechanisms for scheduled activities 2.3 Ensure tactics are achievable within organisation’s projected capabilities and budget 2.4 Ensure tactics meet legal & ethical requirements 2.5 Ensure tactics provide for ongoing review of performance against objectives and budgets and allow marketing targets to be adjusted if necessary 3.1 Ensure marketing plan meets organisational, as well as marketing, objectives and incorporates marketing approaches and a strategic marketing mix 3.2 Ensure marketing plan contains a rationale for objectives and information that supports the choice of strategies and tactics 3.3 Present marketing plan for approval in the required format and timeframe

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture