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T-1.8.1_v3Details of AssessmentTerm and Year4, 2019Time allowed8 WeeksAssessment No1Assessment Weighting100% Assessment TypeMarketing Plan (Individual Report)Due DateWeek 8Room204/LAB #107Details of SubjectQualificationBSB61015 Advanced Diploma of Leadership and ManagementSubject NameMarketing PlanDetails of Unit(s) of competencyUnit Code (s) and NamesBSBMKG609 Develop a marketing planDetails of StudentStudent NameMariana Gea PeresCollegeAAI (Perth)Student ID201920110Student Declaration:I declare that the work submitted is myown and has not been copied or plagiarised from any person or source. I acknowledge that I understand the requirements to complete the assessment tasks. I am also aware of my right to appeal. The feedback session schedule and reassessment procedure were explained to me.Student’sSignature: ____________________Date: _____/_____/_________Details of AssessorAssessor’s NameDADUL BHUTIA / Assessment OutcomeAssessment ResultCompetent Not Yet Competent Marks/100Feedback to StudentProgressive feedback to students, identifying gaps in competency and comments on positive improvements:Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student.Student attended the feedback session.Student did not attend the feedback session.Assessor’s Signature: ___________________Date: _____/_____/________Marketing Plan v1.1 Last updated on 11/06/2019 by WDR Page 1
T-1.8.1_v3Purpose of the AssessmentThe purpose of this assessment is to assess the student in the following learning outcomes:Competent (C)Not Yet Competent(NYC)1.1 Evaluate marketing opportunity options that address organisational objectives and evaluate their risks and returns in the selection process1.2 Develop marketing strategies that address strengths and opportunities withinthe organisation’s projected capabilities and resources1.3 Develop strategies which increase resources or organisational expertise where gaps exist between current capability and marketing objectives1.4 Develop feasible marketing strategies and communicate reasons that justifies their selection1.5 Ensure strategies align with organisation’s strategic direction1.6 Develop a marketing performance review strategy, incorporating appropriate marketing metrics to review the organisational performance against marketing objectives2.1 Detail tactics to implement each marketing strategy in terms of scheduling, costing, accountabilities and persons responsible2.2 Identify coordination and monitoring mechanisms for scheduled activities2.3 Ensure tactics are achievable within organisation’s projected capabilities andbudget2.4 Ensure tactics meet legal & ethical requirements2.5 Ensure tactics provide for ongoing review of performance against objectives and budgets and allow marketing targets to be adjusted if necessary3.1 Ensure marketing plan meets organisational, as well as marketing, objectives and incorporates marketing approaches and a strategic marketing mix3.2 Ensure marketing plan contains a rationale for objectives and information that supports the choice of strategies and tactics3.3 Present marketing plan for approval in the required format and timeframe