Unformatted text preview: as they trying to sell the products well. All four Ps are needed in a marketing mix. The four Ps must be productively combined, so that a company develops the best mix for its target market. In other words, each decision must work well with all of the others to make a logical whole. That’s why the four Ps are arranged around the customer or target market. The needs of a target market often determine the nature of appropriate elements of the marketing mix. It is important to remember that selecting a target market and developing a marketing mix are interrelated. Both are parts of a marketing strategy and must be decided together....
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This note was uploaded on 03/15/2011 for the course ENG 115 taught by Professor Kathschull during the Spring '11 term at Lane Community College.
- Spring '11