Club IT part 3 - Club IT part 3 1 Club IT part 3 Ronda L...

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Club IT part 3 1 Club IT part 3 Ronda L. Brewer XBIS/219 January 22, 2011 Richard Wallace
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Club IT part 3 2 The Club IT is a nightclub that has enjoyed considerable success during its start up phase. It has established a strong customer base and has expanded it during recent months. It is busy every evening of the week. Customers come for the atmosphere, food and drink. The owners have chosen to expand their operations. They will be implementing a new integrated information system. The intention of this upgrade is to improve profitability and to increase overall customer satisfaction. While interning at Club IT, I became familiar with the operations of industry requirements for nightclub operations. The club’s target population and the requirements for running the club are a part of these operations. Organization and Demographics Club IT’s goal is to provide customers with a high energy atmosphere in which they can receive high quality service, food, drinks and music. The target population is of the legal drinking age of 21 up through the mid-thirties. The Net Generation make up the bulk of the Club’s clientele. These Millennial customers are quick to embrace popular and new technologies. That means that innovation must be employed at all levels of service for this group to maintain customer loyalty. Word of mouth interactions provide a strong impetus for new clientele to use the Club and for existing clientele to remain loyal to the Club. The Club’s website provides a link for users that give them access to additional amenities. The Club’s staff includes a full line of cooks, security and servers in an effort to improve customer experience. Club IT owners intend to use their business capacity to expand their operations and improve the productivity of their business through the use of information technology. Functional areas are used within their information system to link their marketing, finance, human resources and supplier data. Their current system lets any authorized employee access to the Club’s intranet. This lets employees communicate with management and each other. It also provides the
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Club IT part 3 3 employee with access to their own vacation status and supply ordering. They can even review the Club’s current financial statements, giving them a feeling of being a stakeholder in the business. The system is, however, inadequate for the Club’s expansion. WI-FI Access for Customers There is no current Wi-Fi access for customers at the Club. The deployment of a functional Wi- Fi system within the facility is of great priority to the customers and the owners. This system will also allow for wireless order-taking. This is of benefit to both patrons and to employees.
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