Unformatted text preview: that he thought the Television Bureau had failed to properly interpret and apply its own guidelines. “It should never have been approved.” he claimed. In addition the professor said that even if the ad were properly approved by the Television Bureau, the station could not abdicate its obligation to consider the ethics of the matter itself. “Just because something is legal, doesn’t mean its ethical.” the professor claimed. “Running an ad that is unethical is never appropriate just because your firm is in desperate financial shape.” he had added. The ad was due to air during the evening news program now only eight hours away. Smith began to wonder if he should rethink his decision....
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- Spring '11
- Television Bureau, media response Assume