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Adam Smith's dilemma B

Adam Smith's dilemma B - that he thought the Television...

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Abortion, Advertising and Ethics ‘B’ A case prepared by John Burton For use by students of MGMT200 Term 2, 2009 The media response Assume that Smith decided to air the advertisement produced by Priests for Life mentioned in the “A” case. He relied on the approval by the Television Bureau in deciding it was acceptable to run the ad. In addition, if he was honest with himself, the station could not afford to turn away advertising revenue, especially if there was a possibility of the same advertiser being a repeat customer. On the day that the ad was first scheduled to run Smith was surprised to hear a conversation on the local radio station morning show about his decision. An ethics professor from the local university said
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Unformatted text preview: that he thought the Television Bureau had failed to properly interpret and apply its own guidelines. “It should never have been approved.” he claimed. In addition the professor said that even if the ad were properly approved by the Television Bureau, the station could not abdicate its obligation to consider the ethics of the matter itself. “Just because something is legal, doesn’t mean its ethical.” the professor claimed. “Running an ad that is unethical is never appropriate just because your firm is in desperate financial shape.” he had added. The ad was due to air during the evening news program now only eight hours away. Smith began to wonder if he should rethink his decision....
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