Study Guide Mktg 301 Sec 7381 7382 Spring 2011

Study Guide Mktg 301 Sec 7381 7382 Spring 2011 - Study...

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Study Guide Final Exam Marketing 310 Sec.7381/7382 Spring 2011 There are 50 multiple choice questions (1 point each), 6 short essay questions (5 points each) and 2 long essay questions (1 at 15 points and 1 at 10 points). Caution: I don’t want to mislead you by how I have organized this guide. I developed this guide by using the actual final exam itself. There are some questions that are very direct and I believe that if you can define the term, then you will get the answer correct. These are the words listed under “Know these terms.” However, there are other questions for which I had to write a bit more. Those are the topics under “Know these concepts.” To know those concepts, you will have to know additional marketing terms. Know these terms and be able to recognize examples of them: Customer lifetime value Share of customer Value delivery network Opinion leaders Lifestyle Positioning statement Psychographic Cause-related marketing Selective attention
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Study Guide Mktg 301 Sec 7381 7382 Spring 2011 - Study...

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