{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

MidtermtestFall09HannamIntromarketingWanswers

MidtermtestFall09HannamIntromarketingWanswers - Midterm...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Midterm Exam Intro to Marketing Oct. 22, 2009 Dr. Kyung-il Ghymn There are 40 multiple choice questions accounting 2.5 points for each right answer. Please select one right answer by circling it with a pen or pencil. 1. “Which of the following is central to any definition of marketing?” a. demand management b. transactions c. customer relationships d. making a sale e. making a profit (c; p. 3; Easy) {AACSB: Communication} 2. All of the following are accurate descriptions of modern marketing today, except which one? (c; p. 3; Easy) {AACSB: Communication} 3. _____ are human needs as shaped by individual personality and culture. a. Needs b. Wants c. Demands d. Values e. Exchanges (b; p. 6; Easy) 4. When backed by buying power, wants become ________. (b; p. 7 Easy)
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
5. Which of the following is an example of a type of market offering? (e; p. 7; Easy) 6. _____ refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs. a. Selling myopia b. Marketing management c. Value proposition d. Marketing myopia e. The product concept (d; p. 7; Easy) {AACSB: Communication} 7. _____ is the act of obtaining a desired object from someone by offering something in return. (b; p. 8; Easy) 8. In addition to attracting new customers and creating transactions, the goal of marketing is to ________ customers and grow their business. (c; p. 8; Moderate) {AACSB: Communication} 9. The ________ concept holds that firms must strive to deliver value to customers in a way that maintains or improves both the consumer’s and society’s well being. (d; p. 12; Easy) {AACSB: Ethical Reasoning}
Background image of page 2
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}