Case Study 4 Applying Mktg Communications (1)

Case Study 4 Applying Mktg Communications (1) - creative...

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Case Study #3 Applying the Concepts of Marketing Communications Instructions See Applying the Concepts , pages 423-24 in your text Answer question 1 only: 1. Describe the three types of appeals (p.435) used in marketing communications messages and develop three different advertisements for the same brand of a product of your choice, each using a different appeal. This exercise assesses your communications and reflective thinking skills. It also gives you a chance to display your creative thinking skills. Consult the chapter for the information about the appeals. For a richer paper, use other concepts from the text to support your designs, and then, apply your
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Unformatted text preview: creative thinking skills. You should do this in about three pages, including any visuals you want to use. You need not include visualsyou can describe what your ad would look like. Be sure to explain why your ad is an example of the particular appeal (what elements in the ad create that type of appeal). Dont forget your citations. You will probably only use the textbook as a research resource. Other than that, it is all you! Grading criteria can be found in the syllabus. Note: This set of instructions is courtesy of Patricia Toregas...
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Case Study 4 Applying Mktg Communications (1) - creative...

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