{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Case Study 1 Using Technology (1)

Case Study 1 Using Technology (1) - Case Study 1 Using...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Case Study 1 Using Technology for Marketing See Focus on Technology , page 32 in your text. Answer both questions 1 and 2. You should be able to answer these questions in one page per question. 1. The instructions require you to explore web sites. Note that “sites” is plural so you will want to go to more than one site. The number is up to you, but the key here is to go to as many sites as you need in order to find at least one site that allows you to fully satisfy the questions. You can write about the ones you went to that were below par, as well as the one/s that you think do a good job. Please note that you are looking at how the company uses their web site to do research on consumers . This paper is not about how customers can place orders or return items. It is not about customer relationship marketing (CRM) and loyalty programs. It is about research. Clues in the instructions include, “continuous, timely, and innovative information from customers”, “Share Your Thoughts”, “feedback and ideas”.
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern