ch03stu - Chapter 3 Chapter Communicating Communicating...

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Business Communication: Process and Product, 6e Mary Ellen Guffey Copyright © 2008 Chapter 3 Chapter 3 Communicating Communicating Across Cultures Across Cultures
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Ch. 3, Mary Ellen Guffey, Business Communication: The Importance of Intercultural The Importance of Intercultural Communication Communication Intercultural Workforce Global Connectivity Global Markets
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Ch. 3, Mary Ellen Guffey, Business Communication: Mergers, acquisitions, and buyouts stir growth beyond national boundaries. American companies in global markets must adapt to other cultures. New trade agreements, declining domestic markets, and middle-class growth drive global markets. Intercultural Communication Matters Intercultural Communication Matters Global Markets
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Ch. 3, Mary Ellen Guffey, Business Communication: Advances in logistics and transportation reduce distances. Information technology has changed they way we do business. The Internet permits instant communication across time zones and continents. Intercultural Communication Matters Intercultural Communication Matters Global Connectivity
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Ch. 3, Mary Ellen Guffey, Business Communication: Immigration makes intercultural communication increasingly necessary. Business communicators must learn to adapt to an intercultural workforce. Multinational companies and diversity at home require culturally savvy workers. Intercultural Communication Matters Intercultural Communication Matters Intercultural Workforce
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Ch. 3, Mary Ellen Guffey, Business Communication: Characteristics of Characteristics of Culture Culture Dynamic and evolving Visible and invisible Shapes us and our community Inherently logical Learned behavior Culture
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Ch. 3, Mary Ellen Guffey, Business Communication: Oversimplified behavioral Oversimplified behavioral pattern applied uncritically to pattern applied uncritically to groups groups How We Form Judgments How We Form Judgments Stereotype Stereotype Negative!
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Ch. 3, Mary Ellen Guffey,
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