ch05stu - Chapter 5 Chapter Writing Process Writing Phase...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 5 Chapter 5 Writing Process Writing Process Phase 2: Research, Phase 2: Research, Organize, Compose Organize, Compose Business Communication: Process and Product, 6e Mary Ellen Guffey Copyright © 2008
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Ch. 5, Mary Ellen Guffey, Business Communication: Investigate primary Investigate primary sources sources Search manually Search manually Access electronically Access electronically Experiment scientifically Experiment scientifically The Internet Databases Books, articles Other secondary sources Interviews Surveys Tests with experimental and control groups Formal Research Methods Formal Research Methods
Background image of page 2
Ch. 5, Mary Ellen Guffey, Business Communication: Look in the company files. Talk with your boss. Interview the target audience. Conduct an informal survey. Brainstorm for ideas. Develop a cluster diagram. Informal Research and Idea Informal Research and Idea Generation Generation
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Ch. 5, Mary Ellen Guffey, Business Communication: Organizing Data Organizing Data Listing and outlining Grouping ideas into patterns Direct pattern for receptive audiences Indirect pattern for unreceptive audiences
Background image of page 4
Ch. 5, Mary Ellen Guffey, Business Communication: Organizing Data: Creating Cluster Organizing Data: Creating Cluster Diagrams Diagrams Gifts and premiums Paid gym membership Financial incentives Peer mentors Smoking- cessation programs Seminars and workshops I mproving employee health Guest speakers Flex time for workouts New menu in cafeteria
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Ch. 5, Mary Ellen Guffey,
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 19

ch05stu - Chapter 5 Chapter Writing Process Writing Phase...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online