ch10stu - Chapter10 Chapter10 NegativeMessages...

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Chapter 10 Chapter 10 Negative Messages Negative Messages Business Communication:  Process and Product, 6e Mary Ellen Guffey Copyright © 2008  
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Ch. 10, Slide 2  Mary Ellen Guffey,  Business Communication: Process and  Analyze the bad news. Anticipate the effect of the  bad news on the receiver. If the bad news is serious,  use techniques to reduce  the pain. If the bad news is minor,  announce it directly. Applying the Writing  Applying the Writing  Process Process Prewritin g Analyze Anticipate Adapt
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Ch. 10, Slide 3  Mary Ellen Guffey,  Business Communication: Process and  Applying the Writing  Applying the Writing  Process Process Gather information and  brainstorm for ideas. Jot down all reasons you  have to explain the bad  news. List your strongest reasons  first. Outline the indirect pattern. Writing Research Organize Compose
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Ch. 10, Slide 4  Mary Ellen Guffey,  Business Communication: Process and  Put yourself in the  receiver’s shoes.  Is the message too blunt?  Too subtle? Is it clear? Proofread for format,  punctuation, and  correctness. Revising Edit Proofread Evaluate Applying the Writing  Applying the Writing  Process Process
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Ch. 10, Slide 5  Mary Ellen Guffey,  Business Communication: Process and  Avoiding Three  Avoiding Three  Causes of Legal  Causes of Legal  Problems Problems Abusive  language Language that harms  a person’s reputation Defamation Libel Slander Written defamation Spoken defamation
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Ch. 10, Slide 6  Mary Ellen Guffey,  Business Communication: Process and  Avoiding Three  Avoiding Three  Causes of Legal  Causes of Legal  Problems Problems Careless  language Statements that are potentially  damaging or that could be  misinterpreted Example:  The factory is too  hazardous for tour groups.
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Ch. 10, Slide 7
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ch10stu - Chapter10 Chapter10 NegativeMessages...

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