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ch11stu - Chapter11 BusinessReport Basics...

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Business Communication:  Process and Product, 6e Mary Ellen Guffey Copyright  ©  2008   Chapter 11 Chapter 11 Business Report  Business Report  Basics Basics
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Ch. 11, Slide 2  Mary Ellen Guffey,  Business Communication: Process and  Product , 6e Preparing to Write Business  Preparing to Write Business  Reports Reports Report functions Informational  reports  Analytical reports  Direct pattern  Indirect pattern  Writing style Formal  Informal  Report patterns
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Ch. 11, Slide 3  Mary Ellen Guffey,  Business Communication: Process and  Product , 6e Report formats Printed forms  Digital  Letter  Memo  Manuscript  Preparing to Write Business  Preparing to Write Business  Reports Reports
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Ch. 11, Slide 4  Mary Ellen Guffey,  Business Communication: Process and  Product , 6e Audience Analysis and Report  Audience Analysis and Report  Organization Organization The Direct Pattern If readers are informed If readers  are supportive If readers are eager to have results first Direct Pattern
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Ch. 11, Slide 5  Mary Ellen Guffey,  Business Communication: Process and  Product , 6e    Informational Report Introduction/Background     __________________________________ __________________________________ __________________________________ __________________________________ __________________________________ __________________________________ Facts/Findings  _________________ __________________________________ __________________________________ __________________________________ __________________________________ __________________________________ __________________________________ Summary  ______________________ __________________________________ __________________________________ __________________________________ __________________________________ __________________________________ __________________________________ Direct Pattern       Analytical Report Introduction/Problem     __________________________________ __________________________________ __________________________________ __________________________________ CONCLUSIONS/ RECOMMENDATIONS __________________________________ __________________________________ __________________________________ Facts/Findings __________________________________ __________________________________ __________________________________ Discussion/Analysis ____________ __________________________________ __________________________________ __________________________________
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Ch. 11, Slide 6  Mary Ellen Guffey,  Business Communication: Process and  Product , 6e Audience Analysis and Report  Audience Analysis and Report  Organization Organization The Indirect Pattern If readers need to be educated If readers need to be persuaded If readers may be disappointed or hostile Indirect Pattern
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Ch. 11, Slide 7  Mary Ellen Guffey,  Business Communication: Process and  Product , 6e Indirect Pattern       Analytical Report Introduction/Problem     __________________________________ __________________________________ __________________________________ __________________________________ Facts/Findings _________________ __________________________________ __________________________________ __________________________________ Discussion/Analysis __________________________________ __________________________________ __________________________________ CONCLUSIONS/ RECOMMENDATIONS ____________ __________________________________ __________________________________ __________________________________
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Ch. 11, Slide 8
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