ch13stu - Chapter 13 Chapter Proposals and Proposals Formal...

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Business Communication: Process and Product, 6e Mary Ellen Guffey Copyright © 2008 Chapter 13 Chapter 13 Proposals and Proposals and Formal Reports Formal Reports
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Mary Ellen Guffey, Business Communication: Process and Product , 6e Ch. 13, Slide 2 Preparing Proposals Preparing Proposals Introduction Explain why the proposal is being made. Develop a persuasive “hook.” Suggest excellent results, low cost, or exclusive resources. Identify a problem or name a key issue or benefit.
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Mary Ellen Guffey, Business Communication: Process and Product , 6e Ch. 13, Slide 3 Discuss the proposal’s significance, goals, or purposes. For unsolicited proposals, describe an existing problem. For solicited proposals, show that you fully understand the problem and its ramifications. Background, problem Preparing Proposals
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Mary Ellen Guffey, Business Communication: Process and Product , 6e Ch. 13, Slide 4 Proposal, plan Present your plan for solving the problem. Describe implementation and evaluation. Outline a schedule showing dates. Preparing Proposals
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Mary Ellen Guffey, Business Communication: Process and Product , 6e Ch. 13, Slide 5 Staffing Explain the specific credentials and expertise of the key personnel for the project. Show how your support staff and resources are superior to the competition. Preparing Proposals
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Business Communication: Process and Product , 6e Ch. 13, Slide 6 Budget Itemize costs carefully. Proposals are contracts. Present a deadline for the bid figures. Preparing Proposals
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This note was uploaded on 03/19/2011 for the course ACCT 440 taught by Professor Smith during the Spring '11 term at Saginaw Valley.

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ch13stu - Chapter 13 Chapter Proposals and Proposals Formal...

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