ch14stu - Business Communication: Process and Product, 6e...

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Unformatted text preview: Business Communication: Process and Product, 6e Mar y Ellen Guffey Copyr ight 2008 Chapter 14 Chapter 14 Business Business Pr esentations Pr esentations Mary Ellen Guffey, Business Communication: Process and Product , 6e Ch. 14, Slide 2 Preparing Effective Oral Preparing Effective Oral Presentations Presentations Know your pur pose. Decide what you want your audience to believe, remember, or do when you finish. Aim all parts of your talk toward your purpose. Mary Ellen Guffey, Business Communication: Process and Product , 6e Ch. 14, Slide 3 Analyze the age, gender, education, experience, knowledge, and size of your audience. Decide what organizational pattern, delivery style, and supporting material will work best. Know your audience. Preparing Effective Oral Preparing Effective Oral Presentations Presentations Mary Ellen Guffey, Business Communication: Process and Product , 6e Ch. 14, Slide 4 Or ganize the intr oduction. Capture attention with a promise, story, startling fact, question, quotation, problem, or story. Establish your credibility by identifying your position, expertise, knowledge, or qualifications. Preview your main points. Preparing Effective Oral Preparing Effective Oral Presentations Presentations Mary Ellen Guffey, Business Communication: Process and Product , 6e Ch. 14, Slide 5 Or ganize the body of your pr esentation. Develop two to four main points. Streamline your topic and summarize its principal parts. Arrange the points logically: chronologically, from most important to least, by comparison and contrast, or by some other strategy. Have extra material ready. Be prepared with more information and visuals if needed. Preparing Effective Oral Preparing Effective Oral Presentations Presentations Mary Ellen Guffey, Business Communication: Process and Product , 6e Ch. 14, Slide 6 Or ganize the conclusion....
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This note was uploaded on 03/19/2011 for the course ACCT 440 taught by Professor Smith during the Spring '11 term at Saginaw Valley.

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ch14stu - Business Communication: Process and Product, 6e...

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