20081212FinalProject

20081212FinalProject - CIS 500 Information Systems for...

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1 CIS 500: Information Systems for Decision Making Ryan Somma Strayer University Cyril Shepherd December 19, 2008 Cohesion Case Study for the Broadway Cafe
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2 Table of Contents Abstract . .......................................................................................................................... 3 Part 1: Porter’s Five-Force Analysis . ............................................................................... 4 Part 2: Developing an E-Business Strategy . ..................................................................... 7 Part 3: Telecommunications Considerations for M-Coupons. ........................................... 9 Part 4: Second Life for Customer Relationship Management . ........................................ 12 Part 5: Aspects of Outsourcing Systems Development . .................................................. 14 Conclusions . .................................................................................................................. 16 Bibliography . ................................................................................................................ 18 Part 1 . ................................................................................................................ 18 Part 2 . ................................................................................................................ 18 Part 3 . ................................................................................................................ 19 Part 4 . ................................................................................................................ 19 Part 5 . ................................................................................................................ 19
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3 Abstract Established in 1952, the Broadway Café starts out with a competitive advantage from an established menu and loyal customer base; however, in a business landscape where new competitors are arriving on the scene rapidly, the café also has much to benefit from upgrading its business practices with information systems. Knowledge management, customer relationship management, and business intelligence systems will help preserve the knowledge of older employees for future business operations, bring in a new generation of customers, and guide management in making the best strategic decisions in future operations. By merging the café’s unique, classical offerings with Information Age innovations, the business will not only benefit from information technology, but also actively contribute to the World Wide Web’s online community.
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4 Part 1: Porter’s Five-Force Analysis One hurdle for the Broadway café is the high Buyer Power force it must overcome. Cafes are a dime a dozen. In the small town of Elizabeth City, North Carolina there are 97 restaurants serving a population of 40,000 people, offering potential customers a wide variety of restaurants to choose from with a wide variety of dining options (Yahoo, 2008). A customer loyalty program is one way to lower this force;
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This note was uploaded on 03/20/2011 for the course CIS 500 taught by Professor Wood during the Spring '11 term at Strayer.

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20081212FinalProject - CIS 500 Information Systems for...

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