Bus189Notes - Finance Flight Operations Apple-CEO Computer...

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Internal Analysis: Value Creation Distinctive Competence Resource Capabilities: Do the rules of the game inside the company support doing something really valuable and hard to imitate. External Analysis of the industry Opportunities and threats The stage of the industry life cycle Threats of the 5 forces Southwest Marketing Online Sales
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Unformatted text preview: Finance Flight Operations Apple-CEO Computer Software Mobile Devices Computers iTunes Retail Stores / / R&D Design Marketing Supply Chain Management Sustained Competitive Advantage ROIC: After tax profits + interest/ S.E. + Debt Profitability: income/investment R.O.E: After Tax Profit/ S.E. Income Statement...
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This document was uploaded on 03/20/2011.

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