KM-Ch6 - MIS 417 Selected Topics in MIS Chapter 6:...

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Unformatted text preview: MIS 417 Selected Topics in MIS Chapter 6: Knowledge Application 1 What does “personalization” mean?? ¡ Opposite of personalization = generic ¢ one-size fits all ¢ mass communications ¡ Beyond (“trivial”) customization ¢ segmentation ¢ manual adjustments e.g. desktop ¢ use of personal names instead of ‘addressee’ 2 User Profiling Approaches ¡ Collaborative Filtering ¡ Content AffinityGroups ¡ HCI Data Mining ¡ The Semantic Net ¡ User Modeling ¢ Real-time ¢ Usage history ¢ Model of online behaviour ¡ Default profiles (e.g. demographic profiling) 3 Bloom’s Hierarchy of Learning Objectives ¡ Conceptual systems theory that describes progressively complex levels of learning achievement – as evidenced by learner behaviours ¡ Prerequisite structure ¢ Need to master lower level before moving up to the next level ¢ E.g. your course objectives 4 Bloom: Cognitive Learning Objectives (continued) Evaluation Synthesis Analysis Application Comprehension Knowledge 5 Bloom (continued) ¡ Knowledge ¢ The remembering of previously learned material - - recall ¢ Bringing to mind the appropriate information (facts, theory etc.) ¡ Comprehension ¢ Grasp the meaning of the material ¢ E.g. translate from one form to another (words to numbers), interpret (summarize, explain), estimate future trends (predict, forecast, identify consequences) 6 Bloom (continued) ¡ Application ¢ Ability to use learned materials in new and concrete situations ¢ E.g. apply rules, methods, concepts, principles, laws, theories ¢ Higher level of understanding than comprehension Know-how 7 Bloom (continued) ¡ Analysis ¢ Breaking down into its component parts so that the organizational structure may be understood ¢ E.g. identification of parts, relationships between parts, & recognition of the organizational principles involved ¢ Requires understanding of both the content and the structural form of the content 8 Bloom (continued) ¡ Synthesis...
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KM-Ch6 - MIS 417 Selected Topics in MIS Chapter 6:...

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