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Unformatted text preview: Jimmy Lauria 07:01:15 Writing Assignment #7 Sociological Stereotypes in Media
In any freelance style writing, there is bound to be biased. Media is always supposed to be reported by the Fox News slogan of “Fair and Balanced,” but this is not always the case. In a branch of media such as a popular fashion magazine, the writer is only limited to saying as much or as little as the audience wants to hear. In other words, the editors purposely will accentuate certain topics in order to appeal more to the reader. The reason for this is so that they can sell more papers and increase profits. But the way, however, is that it is optional exposure. Whenever one can choose whether or not to view an article or magazine, the text will generally have more freedom in what they can and cannot say. Many magazines take advantage of this in order to reach a certain clientele. For example, in prints like “Vogue,” the pictures they use for their ads are very stereotypically model type. They have an attractive woman, who is the main focus of the shot. Along with a male character playing the part of an extra, which is simply there to give the readers something to look at. In other words, “Vogue” magazine uses pictures of men being less dominant and more passive to the women, in order to exonerate the strength of a woman, and thus appealing more to the audience that buys it. Jimmy Lauria 07:01:15 Writing Assignment #7 In other popular women’s magazines, women are glamorized doing other things then just looking like the one in control of the situation. In magazines such as “Good Housekeeping,” women are doing things from cooking to exercising. The reason for this is that half of the articles are either about food and diets, or how to get in better shape. In these pictures, women are shown working out in order to motivate the reader and show them that it is possible. While they do over dramatize slightly by giving the female in the picture a large smile, it helps the reader know they can do it too. The main goal of this magazine is to promote good health and lifestyles. It would only make sense to get models Jimmy Lauria 07:01:15 Writing Assignment #7 for pictures to look like they are on top of their diet and exercise plans. It goes back to the fact that magazines are trying to sell their readers what they want to hear. So they get a young, attractive, female to play the part of woman on the treadmill. Besides just exercising, women are also shown doing things from cooking to parenting. Over all, they show women doing very responsible, well rounded things in order to show how gentle yet important women are because that’s what their audience wants to see. All in all, it does not matter what the topic of the magazine is about as much as the image of the magazine as a whole matters. People want to see certain values in their magazines and pictures are a very straight forward way to show values. They way that magazines portray people in their pictures, says a lot about the direction the magazine is taking. For example, in magazines like “Vogue” and “Good House Keeping,” women are the main focus. Not just women, but women being exceptional at what they do. Because of this, women in the pictures Jimmy Lauria 07:01:15 Writing Assignment #7 are shown to be very organized, powerful, and gentle. They do this to, in a sense, fill the ego’s of the people reading the magazine. If they did not represent a certain value or image, magazines would just be small excerpts that people most likely would not take time to read. ...
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This note was uploaded on 03/21/2011 for the course SOCI 1000 taught by Professor Kim during the Fall '11 term at Georgia State University, Atlanta.
- Fall '11