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PERS 2001 - Daniel(Yamhari Huffman Perspective Culture...

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Daniel (Yamhari) Huffman Perspective Culture: Global Business and Society 11/4/10 Company Memorandum Home Depot Memo Overview Home Depot’s Mission statement is: The Home Depot foundation focuses on supporting non profiteers that are dedicated to helping families thrive by creating and preserving healthy, affordable homes as the cornerstone of of stainable communities Marketing overview: More saving, more doing Frank Bifulco spoke with us and is the current SVP and chief marketing officer. Key marketing strategies for Home Depot: Connecting with customers. Making sure they come back and think of them left and right, driving transactions, and attaining price/value leadership. Not just cheap prices but delivering the best value. Differentiating on product authority. We also were told about the community outreach program that has been recently formed to better meet the needs of the communities that home depot serves.
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