homework #5 - Rebecca Richardson Cult Soc 330 Homework#5...

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Rebecca Richardson October 13, 2010 Cult. Soc 330 Homework #5 Department Stores I found the reading on the transformation of the department store very intriguing and applicable to everyday life. The first shift outlined by Paterson was that of looking rather than speaking. Instead of going out to shop to discuss products and meet people in the public sphere, one now shops with their eyes. The window display with the most color and excitement will attract the eager shopper. I find this relevant to my life because when I go shopping I usually bring my headphones, partly to avoid the questions and comments of the store employees. I just want to go in, find what I need, and head out, making shopping a very anti-social experience. Another example of this shift towards aesthetics comes from my mother. My mom has a bad overall experience at a restaurant if she is unhappy or uncomfortable with the atmosphere. The taste of the food and the kindness of the waiters are of secondary importance to her. I think that
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This note was uploaded on 03/21/2011 for the course SOCIOLOGY 330 taught by Professor Goodsell during the Fall '10 term at BYU.

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homework #5 - Rebecca Richardson Cult Soc 330 Homework#5...

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