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maya Film History Notes 4

maya Film History Notes 4 - Rise of the Studio System...

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Rise of the Studio System: Hollywood in the late 1910s and 1920s - Between 1908 and 1915, the American filmmaking community was dominated by the Motion Picture Patent Company, jointly run by Edison and Biograph. - World War I caused major changes at home and abroad, increasing the demand for Hollywood films not only from the MPPC group but also several independent producers. - In addition to successfully fighting the patent lawsuits of Edison and the MPPC, “the independents” quickly overpowered the MPPC by recognizing the public’s appetite for feature-length productions. The “Star” System - Early silent film actors were never credited by name, but sophisticated audiences recognized several prominent faces appearing in film after film. - Lacking any information about these actors and actresses, the public, and the press, often gave nicknames to their favorite performers, such as “The Biograph Girl” and “Little Mary”. - The MPPC companies were afraid of these popular actors, fearing they would have to pay them higher salaries.
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