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Unformatted text preview: business rights or to enhance their business dealings in those countries 10. Corporate social responsibility-businesss concern for societys welfare 11. Sustainability-the idea that socially responsible companies will outperform their peers by focusing on the worlds social problems and viewing them as opportunities to build profits and help the world at the same time 12. Stakeholder theory-a theory that holds that social responsibility is paying attention to the interest of every affected stakeholder in every aspect of a firms operation 13. Pyramid of corporate social responsibility- a model that suggests corporate social responsibility is composed of economic, legal, ethical, and philanthropic responsibilities and that the firms economic performance supports the entire structure 14. Cause related marketing-the cooperative marketing efforts between a for-profit firm and a nonprofit organization...
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- Fall '10