Segmentation

Segmentation - 1. Market- people or organizations with...

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1. Market- people or organizations with needs or wants and the ability and willingness to buy 2. Market segment- a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs 3. Market segmentation- the process of dividing a market into meaningful, relatively similar and identifiable segments or groups 4. Segmentation bases/variables- characteristics of individuals, groups, or organizations 5. Geographic segmentation- segmenting markets by region of a country or the world, market size, market density, or climate 6. Demographic segmentation- segmenting markets by age, gender, income, ethnic background, and family life cycle 7. Family life cycle- a series of stages determined by a combination of age, marital status, and the presence or absence of children 8. Psychographic segmentation- market segmentation on the basis of personality, motives, lifestyles, and geodemographics 9. Geodemographic segmentation- segmenting potential customers into
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Segmentation - 1. Market- people or organizations with...

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