Rhetorical Appeals - Ethos ppt.pdf - Rhetorical Appeals The Art of Rhetoric Rhetorical Appeals Ethos Logos Pathos The Five Classical Rhetorical Canons

Rhetorical Appeals - Ethos ppt.pdf - Rhetorical Appeals The...

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Rhetorical Appeals
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The Five Classical Rhetorical Canons Invention finding something to say Arrangement how one orders speech or writing Style the artful expression of ideas -diction -syntax -figures of speech -tone -detail Memory making the speech memorable -repetition -acronym Delivery how something is said Rhetorical Appeals Ethos Logos Pathos The Art of Rhetoric
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Rhetorical appeals are attempts by a speaker to persuade an audience – or to put it another way, attempts to say things that an audience would find appealing . After more than two thousand years, we still refer to the classical rhetorical appeals identified by Aristotle. He identified three main appeals: Rhetorical Appeals
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Two Parties in an Argument The speaker/rhetor : the party that is attempting to persuade The audience : the party that is the target of persuasion Subject Audience Speaker / Rhetor Text
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Rhetorical Analysis When analyzing an argument, you play the role as the observer .
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