The Five Classical Rhetorical Canons Invention finding something to say Arrangement how one orders speech or writing Style the artful expression of ideas -diction -syntax -figures of speech -tone -detail Memory making the speech memorable -repetition -acronym Delivery how something is said Rhetorical AppealsEthos Logos Pathos The Art of Rhetoric
•Rhetorical appeals are attempts by a speaker to persuade an audience – or to put it another way, attempts to say things that an audience would find appealing. •After more than two thousand years, we still refer to the classical rhetorical appeals identified by Aristotle. •He identified three main appeals: Rhetorical Appeals
Two Parties in an Argument •The speaker/rhetor: the party that is attempting to persuade •The audience: the party that is the target of persuasion Subject Audience Speaker / Rhetor Text
Rhetorical Analysis •When analyzing an argument, you play the role as the observer.