GLOBALIZATION AND INTERNATIONAL
To define globalization and international business and how they affect each other
To understand why companies engage in international business and why
international business growth has accelerated
To comprehend criticisms of globalization
To become familiar with different modes a company can use to accomplish its global
To grasp the role social science disciplines play in understanding why international
business is different from domestic business
has become a major socioeconomic force and topic of debate in the
Chapter One examines the forces that are driving this phenomenon,
as well as the often passionate criticisms of the process.
It reviews the objectives that
firms pursue when they engage in international business activities and describes the
various modes of entry that may be used.
It also notes the terminology that has come
into existence as new types of organizations have evolved.
The chapter concludes with a
discussion of the ways in which international business differs from domestic business.
THE GLOBALIZATION OF PROFESSIONAL SPORTS
[See Map 1.1]
Although not everyone agrees that the unbridled globalization of professional sports is all
for the good, the process and possibilities are definitely far-reaching.
television broadcasts enable fans to watch top players and teams in nearly any sport from
almost anywhere on earth.
Professional teams scour the world to find and develop the
most talented athletes, and players forsake home country allegiances in their pursuit of
the world’s highest salaries.
Further, the more people that tournaments can attract
through attendance and television, the more money that sponsors and advertisers are
willing to pay—and the greater the likelihood that those sponsors and advertisers will
have business operations that span the globe.
In addition, sports and nonsports
companies alike pay famous athletes and teams generous sums to endorse their products.
Successful teams have opened shops both domestically and internationally to sell
souvenirs bearing their logos and may make more money on merchandise than from TV
rights and sponsorships combined.
Most recently, as teams and leagues have begun to
seek income opportunities outside their home countries, foreign investors have acquired a
U.S. baseball team, as well a controlling interest in a British soccer (football) team.
Carefully review the PowerPoint slides for Chapter One.
review the corresponding video clip, “Debate on Globalization” [15:43].
Finally, review the atlas on pp. 32–43 of the text, where you will find maps of
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