Marketing Environment

Marketing Environment - es s Force ertising s Force...

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ces es Force vertising es Force blic Relations rect mails, telemarketing and Internet stribution annels rget Customers Marketing Environment Competition represents only one force in the environment in which the marketer operates. The marketing environment consists of the task environment and the broad environment. The task environment includes the immediate actors involved in producing, distributing, and promoting the offering. The main actors are company, suppliers, distributors, dealers, and the target customers. Included in the supplier group are material suppliers and service suppliers such as marketing agencies, advertising agencies, banking and insurance companies, transportation and telecommunication companies. Included with distributors and dealers are agents, brokers, manufacturer representatives, and others who facilitate finding and selling to consumers. The broad environment consists of six components: demographic environment, economic environment, natural environment, technological environment, political-legal environment, and
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This note was uploaded on 03/22/2011 for the course MBA 8907 taught by Professor Bhg during the Spring '10 term at Baltimore City.

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Marketing Environment - es s Force ertising s Force...

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