Chapter 4 - Chapter 4 THE BUSINESS ENVIRONMENT Oxford...

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Chapter 11: Strategic Leadership Chapter 4 © Oxford University Press Southern Africa, 2008. All rights reserved. THE BUSINESS ENVIRONMENT
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Chapter 11: Strategic Leadership CHAPTER CONTENT Opening case: De Beers faces challenges Introduction The organisation and environmental change The composition of the business environment The microenvironment The market or task environment The macroenvironment Opportunities and threats in the external environment Environmental scanning © Oxford University Press Southern Africa, 2008. All rights reserved.
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Chapter 11: Strategic Leadership ENVIRONMENTAL CHANGE Change is inevitable Environmental variables are constantly at work changing the environment in which businesses operate The South African environment has changed significantly over the past 15 years New opportunities and threats are emerging daily Management must adapt to these changes to ensure survival in a competitive environment
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Chapter 11: Strategic Leadership COMPOSITION OF THE BUSINESS ENVIRONMENT The microenvironment consists of the business itself, over which management has complete control The market environment is encountered immediately outside the business organisation The macroenvironment is outside the organisation and the market environment and consists of six distinct variables
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Chapter 11: Strategic Leadership The composition of the business environment (page 93)
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Chapter 11: Strategic Leadership CHARACTERISTICS OF THE BUSINESS ENVIRONMENT Environmental factors or variables are interrelated Increasing instability Environmental uncertainty Complexity of the environment It is extremely important that management understands these characteristics within the context of their business
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THE MICROENVIRONMENT Three sets of variables: Vision, mission and objectives of the business Areas of management Functions
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Chapter 4 - Chapter 4 THE BUSINESS ENVIRONMENT Oxford...

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