Final- Case Studies

Final- Case Studies - I SDS 2001 Chapter 4 Case Studies 1-9...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
ISDS 2001 Chapter 4 Case Studies 1-9 Application Case 4.1 Data Help Foretell Customer Needs, page 136 Problem: Needed better customer relationship management (CRM) at First Health Group Corp. for their customers and their health plans. Solution: Developed a data mining CRM application Benefits: Reduced claims turnaround time and decreased number of pending claims. Data mining tasks were conducted automatically and allowed quick discovery even by non-programmers. Application Case 4.2 Motor Vehicle Accidents and Driver Distractions, page 139, is an example of hypothesis-driven data mining. Problem: Needed a way to study the correlation between motor vehicle accidents and driver distractions. Solution: Three data mining techniques were used on crash information from Fatality Analysis Reporting System (FARS): a) Kohonen networks detected clusters and revealed patterns of input variables. b) Decision trees explored and classified the effect of each incident on successive events and suggested the relationship between inattentive drivers and physical/mental conditions. c) A neural network model was trained and tested to observe the effectiveness of the model. Data mining software tools by SPSS Inc. , an IBM company, were used.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Benefits: Cluster analysis was combined with other data mining techniques to accurately verify the assumptions that the causes of certain accidents were
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/22/2011 for the course ISDS 2001 taught by Professor Herbert during the Spring '08 term at LSU.

Page1 / 5

Final- Case Studies - I SDS 2001 Chapter 4 Case Studies 1-9...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online