Gen390 p1 - The Millennial Generation The Presented to you...

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Unformatted text preview: The Millennial Generation The Presented to you by Katie DeWilde What is a generation? What Generational characteristics reflect collective Generational traits, not individual qualities traits, Generational profiles reoccur in cycles, not Generational linear progressions linear Predictable rhythm of generational Predictable characteristics – roughly every 20 years characteristics Peer personalities: a generation’s collective Peer mindset mindset Four Recent Generations Four G.I. – elders, born 1901-1942 Age 81-94 Silent – elders, born 1925-1942 Age 62-80 Boomer – midlifers, born 1943-1960 Age 46-61 Generation X – rising adults, born 1961-1981 Age 25-45 Millennials – youths, born 1982-2001 (?) Age 5-24 The Recent Four Generations The G.I.s – Attitudes and beliefs shaped by Great Attitudes Depression and WWII Depression – Belief in moral, values and civic responsibility – Lack of interest in technology Silent (Swing) Generation – Small generation caught between two Small powerful forces powerful – Period of quiet prosperity The Recent Four Generations The Baby Boomers – Largest generation of Americans – Thought of as the Hippies – Protested against the Vietnam War Generation X – Small generation – Well educated, media-savvy, practical and Well cynical cynical – Grunge and 80’s Rock The Millennial Generation The Generation Y MyPod Generation iGeneration Echo Boomers “Millennials will definitely not want to be known as Generation Y. Generation A+, though – that might be a different story.” Jay Taubman Millenial Generation Events Millenial Berlin Wall Challenger Explosion Challenger First Gulf War First Waco Rodney King O.J. Simpson O.J. Characteristics Characteristics Wanted and Welcomed by Adults Optimistic Trust Authority Compliant Academic Cutting Edge Watched Parental Control Millennial Characteristics Millennial Active – Decline in unsupervised free time – Increase in extracurricular activities – New time stress on kids The era of the: – Wanted child – Protected child – Worthy child – Perfected child Millennial Characteristics Millennial Pop Culture: – Eliminate Gen-X “edge” – Wholesome restoration – Family-oriented entertainment Relationships, Family & Community: – Re-domesticate dating – Reintroduce “courting” – Manners, modesty and old-fashioned gender Manners, courtesies courtesies “The first tough, cranky, pragmatic, independent The Generation Xers are gonna start hitting 40 in the next couple of years, and rearing up behind them are the Millennials, the first batch of which are the high-school class of 2000. These kids are, as a group, pleasant, cheerful, helpful, ambitious, and community-oriented.” ambitious, MaryAnn Johanson Film Critic Seven Core Traits of Millennials Seven Special: – Focus of public attention – Preferential treatment, customer-service Preferential approach, and entitlement oriented approach, – Increase access to technology “I think it’s hard for parents to keep up with kids. We’re learning so many things, so much quicker than they are.” Kim Blair Age 21 Seven Core Traits of Millennials Seven Sheltered: – Adult protectiveness and close to home Adult (emotionally and geographically) (emotionally – Tightened security in social institutions Seven Core Traits of Millennials Seven Confident: – Collectively confident – Strength in numbers Seven Core Traits of Millennials Seven Team-oriented: – Broadened capacity for friendship & cohesion – Technology increases connectedness Technology – Positive peer pressure & aversion to social Positive disorder disorder Seven Core Traits of Millennials Seven Conventional: – Get along with parents – “Neo-traditionalism” “Our generation, my friends at least, are tired of hearing the negative aspects of society and are disgusted by the lack of moral values our leaders have and want to change that.” Katharine Emerson “Students are so ‘normal.’ They have a lot of regard for adults. They respect their teachers for the most part. They get along with their parents.” Janice Cormer Author of 1997 “State of Our Nation’s Youth” survey “I’m impressed, so far, with the Millennials. They seem to be alert to problems around them, but determined to keep their innocence.” Chuck Lipsig Seven Core Traits of Millennials Seven Pressured: – Pressured to succeed; Performance-oriented Pressured (small margin of error) (small – Fear of falling behind – Effort + planning = Success – Time crunch Stress and anxiety Time Seven Core Traits of Millennials Seven Achieving: – High academic standards – Rational ambitions “The principal of Potomac Elementary School, a top­ranked school in one of Maryland’s lushest suburbs, resigned and a teacher was placed on administrative leave amid charges that they had rigged a statewide achievement test. The whistleblowers? Fifth graders, who allege that they were prompted to modify essay responses, provided correct answers, and given extra time to finish.” U.S. News & World Report “Today’s students average about 14 IQ points higher that their grandparents and about 7 points higher that their parents did…. The number of students IQs about 145 is now about 18 times grate that it was two generations ago.” David Berliner Arizona State University Millennials Go To College Millennials Higher Education: – Increased enrollment and competition – School spirit and quality of college life – Parental involvement – Gender trends – Academic rigor, less “fun” Implications for Higher Ed Implications – – – – – – – – – – – Extracurricular activities Extracurricular Community activities & service Secure environment Respectful of norms and institutions Helicopter parents and “the team” High expectations for service (consumer mentality) Expectations for Campus safety Zero-tolerance Promote civic order Civic and globally minded Volunteer service Implications for Higher Ed Implications – – – – – – – – Collaborative learning Co-purchase education based on reputation Conform to institutional norms Accept adult authority & trust leaders High respect = High expectations Behaviorally conservative (risk aversion) Reduction of independent thinking (deferred maturity) High academic pursuits (serious about their studies) …are destined to be the smartest, best-educated …are generation in U.S. history generation Implications for Residence Life Implications How does this affect our work in the halls? What issues have you seen in your hall? How can we use this information to help How students? students? QUESTIONS? QUESTIONS? COMMENTS? ...
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