R&A Week 2 - R & A 2-28 1.

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1. What is Dell’s strategy for success in the marketplace? Does the company rely primarily on a  customer intimacy, operational excellence, or product leadership customer value proposition? What  evidence supports your conclusion? Dell’s strategy is to try to eliminate the middle man.  They want to provide products and services directly to  the customer.  They want to provide customers with high-quality, customized systems, superior service and  support.  They want to make the product user friendly and make it easy to purchase. They state “ A direct relationship is the most efficient path to the customer” (United States Securities and Exhange  Commission) 2. What business risks does Dell face that may threaten its ability to satisfy stockholder expectations?   What are some examples of control activities that the company could use to reduce these risks? “A failure on the part of Dell to effectively manage a product transition will directly affect the demand for Dell’s products and the profitability of Dell’s operations” (United States Securities and Exhange Commission) This is something that dell needs to look into.  This is pretty much saying that they  are not up to day with the new technology that is available.  They should develop a research  department that can keep up with the new technology and try to implement them as soon as they  can to stay up with everything else. “ Dell could experience manufacturing interruptions, delays, or
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This note was uploaded on 03/22/2011 for the course ACCT 581 taught by Professor Dontknow during the Spring '11 term at University of Phoenix.

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R&A Week 2 - R & A 2-28 1.

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