Pepsico’s Diversiﬁ cationStrategy In 200819CASEASSIGNMENT QUESTIONS1. What is PepsiCo’s corporate strategy? Brieﬂy identify the business strategies that PepsiCo is using in each of its consumer business segments in 2008.2. What is your assessment of the long-term attractiveness of the industries represented in PepsiCo’s business portfolio?3. What is your assessment of the competitive strength of PepsiCo’s different business units?4. What does a 9-cell industry attractiveness/business strength matrix displaying PepsiCo’s business units look like?5. Does PepsiCo’s portfolio exhibit good strategic ﬁt? What value-chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see?6. Does PepsiCo’s portfolio exhibit good resource ﬁ
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