1.intro - Psych 585: Psychology of Persuasion Professor:...

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Psych 585: Psychology of Persuasion Professor: Icek Aizen Office: Tobin 625 Email: aizen@psych.umass.edu Tel: 545.0509
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Course Characteristics This is an Upper-Level Psychology Course Covers psychological theories and research relevant to persuasion. Assumes motivated, professional students with appropriate background. Requires a fair amount of independent reading and thinking. Preparation, class attendance, and participation in discussions are expected. The exams require reasoning and understanding of basic principles. Memorization is not sufficient to succeed.
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Persuasion Talk Perception, Persuasion, and Communications John Davies Davies Communications Persuasion.mp4.lnk
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Modern Persuasion Pervasive Fast Institutionalized Subtle and indirect Complex and impersonal
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Common Assertions about Persuasion: I Advertising, especially on TV, can get people to buy things they don’t really want or need. Many people are so closed-minded that it is impossible to
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1.intro - Psych 585: Psychology of Persuasion Professor:...

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