This preview shows page 1. Sign up to view the full content.
Unformatted text preview: Assessing persuasive effects (attitude change, beyond attitudes, & persuasive effects), pp23-26 Chapter 2 Influences on attitude function, pp35-37 Persuasion function matching, pp37-40 Utilitarian and value-expressive functions reconsidered, pp45-46...
View Full Document
This note was uploaded on 03/24/2011 for the course CMN 152 taught by Professor Puckering during the Spring '06 term at UC Davis.
- Spring '06