152 exam1 book study guide

152 exam1 book study guide - Assessing persuasive effects...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
CMN 152 EXAM 1 ASSIGNED READING STUDY GUIDE The following study guide lists chapter sections you may want to focus on when preparing for the exam. Regardless of what is listed here, all assigned reading is fair game for exam item content. Chapter 1 Common features of paradigm cases of persuasion, pp3-5 Encouraging attitude-consistent behavior (3 strategies), pp20-23
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Assessing persuasive effects (attitude change, beyond attitudes, & persuasive effects), pp23-26 Chapter 2 Influences on attitude function, pp35-37 Persuasion function matching, pp37-40 Utilitarian and value-expressive functions reconsidered, pp45-46...
View Full Document

This note was uploaded on 03/24/2011 for the course CMN 152 taught by Professor Puckering during the Spring '06 term at UC Davis.

Ask a homework question - tutors are online