152_exam_3_review_sheet W11

152_exam_3_review_sheet W11 - CMN 152 EXAM 3 REVIEW LIST...

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CMN 152 EXAM 3 REVIEW LIST DUAL PROCESSING MODELS Cognitive response model What are cognitive responses? Factors that impact the favorability and magnitude of responses Role of enhanced thought Langer’s study Mindful Mindless Elaboration likelihood model (ELM) Central Peripheral Heuristic systematic model (HSM) Systematic Heuristic Simple judgment rule Elaboration Factors that influence elaboration Ability Distraction Prior knowledge Motivation Involvement Need for cognition Multiple sources with multiple arguments Nature of persuasion based on route to persuasion Difference between models Sufficiency principle Additivity effects Interaction effects System 1 or Intuition System 2 or Reasoning Attribute substitution Accessibility Five ways in which a judgment may be made SOURCE CHARATERISITCS Credibility Expertise Trustworthiness Factors impacting credibility Impact of Credibility
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Liking Effects of liking Similarity How similarity affects persuasion Attractiveness How attractiveness affects persuasion
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This note was uploaded on 03/24/2011 for the course CMN 152 taught by Professor Puckering during the Spring '06 term at UC Davis.

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152_exam_3_review_sheet W11 - CMN 152 EXAM 3 REVIEW LIST...

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