Belief based model examples

Belief based model examples - Salient belief b i (Belief...

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EATING HEALTHY Salient belief b i (Belief strength) E i (Evaluation) b i e i I feel better when I eat healthy Healthy eating tastes great Eating healthy is not expensive Eating healthy reduces future health problems ∑ b i e i Eating healthy is not time consuming ∑ b i e i
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USING CELL PHONES WHILE DRIVING
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Unformatted text preview: Salient belief b i (Belief strength) E i (Evaluation) b i e i It doesnt distract from driving The risk of crashing is low It is convenient b i e i Many near miss incidents are due to cell phone use b i e i...
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This note was uploaded on 03/24/2011 for the course CMN 152 taught by Professor Puckering during the Spring '06 term at UC Davis.

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Belief based model examples - Salient belief b i (Belief...

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