CMN 152 Review 2

CMN 152 Review 2 - What are the 6 common features of...

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What are the 6 common features of paradigm cases of persuasion? 1. Successful influence 2. Goal (intended outcome) 3. Freedom of choice/free will 4. Communication 5. Change in mental state 6. Persuasion as influence of behavioral response What are the 3 types of behavioral response from persuasion as influence of behavioral response? 1. response-shaping -start using a new brand of toothpaste -joining a frat --> learn how to act/behave 2. response-reinforcing -to keep using the toothpaste -to continue doing those things 3. response-changing -change from colgate to crest -change from a big brand to a smaller brand what's the difference b/w attitude, opinion, belief, value? -attitude: predisposition to evaluate something, +/- -opinion: vocalized attitude -belief: judgment of something as T/F -value: evaluation of goodness/badness of something -general/enduring evaluations -super attitude what are the focuses of attitude in persuasion? -attitude change is the objective -which UC campus is better -attitude change is a method of behavior change -vehicle for getting you to do something what's the difference b/w coercion, propaganda, brainwashing? -coercion: change of behavior through withholding of rewards or dispensing punishment -not attitude change -propaganda: to spread
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-process of persuasion & propaganda don't differ but by how we use the term -brainwashing: deprives basic essentials to life -makes you susceptible to certain arguments -type of persuasion but through weekend senses attitudes aren't the only thing to shape behavior what other conditions/factors also shape behavior? -situational/social pressures -didn't want to go to church as a kid but parents made you -societal norms -don't like someone at work but still have to be polite -analysis of reason -when we analyze how we feel the way we do, it misleads us to consider a biased/incomplete set of data -go with gut feelings what's the relationship of direct/indirect experience with attitude-behavior relationship? -direct experience = stronger attitude-behavior relationship -personal experience is better predictor of behavior what's the relationship of informed/uninformed attitudes with attitude-behavior relationship? -informed attitudes are more strongly related to behavior -someone's who lived in davis vs. less than a year what's the relationship of strong competing attitudes with attitude-behavior relationship? -what you like more -between-subjects: bad -compare person's behavior with strength of attitude to the strength of other people's attitude EX: like wine more than obama b/c have stronger attitudes to wine -within-subject: GOOD -comparing strength of attitude to strength of attitude toward competing attitude objects EX: like beer more than wine -strength of beer is stronger than wine even though they like wine. ..they like beer more what's the relationship of specific/general attitudes with attitude-behavior relationship? -specific behavior = strongly related to specific relevant attitude NOT general attitude
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This note was uploaded on 03/24/2011 for the course CMN 152 taught by Professor Puckering during the Spring '06 term at UC Davis.

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CMN 152 Review 2 - What are the 6 common features of...

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