Cognitive Response Model q and a

Cognitive Response Model q and a - increased government...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Cognitive Response Model (answers are underlined) 1.What feature(s) impact the predominant valence of cognitive responses? A) Enhanced thought B) Target’s initial attitude C) Message strength 2. Larry receives a low quality message advocating
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: increased government funding for stem cell research. According to cognitive response model Larry should demonstrate a more _________ attitude after reading the message. A) Negative B) Positive C) Not enough info to answer...
View Full Document

This note was uploaded on 03/24/2011 for the course CMN 152 taught by Professor Puckering during the Spring '06 term at UC Davis.

Ask a homework question - tutors are online