Commitment and Consistency sup nts

Commitment and Consistency sup nts - CMN 152 COMMITMENT AND...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
CMN 152 COMMITMENT AND CONSISTENCY Balance theory (Heider) o People are driven to maintain balance among the relations of elements o Imbalance tends not to be maintained overtime o Imbalance can be resolved by changing one’s attitude toward one of the elements or adding/altering elements Hierarchy of attitudes o Attitudes are not independent of one another o 3 possible directions of influence: upwards, downwards, and sideways o 2 possible attitude change agents External message Attitudes impact each other o Direction of influence is top-down o If linked to other attitudes, all attitudes become the same as the abstract concept o Model accounts for decay Cognitive Dissonance o Concerned with the relations among cognitive elements o An element is any belief, opinion, attitude, or piece of knowledge o Elements may be related in 3 different ways Irrelevant Consonant Dissonant o 2 elements are dissonant if the opposite of one element follows from the other o Dissonance is an aversive motivational state o People want to avoid or reduce dissonance
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 3

Commitment and Consistency sup nts - CMN 152 COMMITMENT AND...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online