Dual processing models sup nts version 2

Dual processing models sup nts version 2 - CMN 152 DUAL...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
CMN 152 DUAL PROCESSING MODELS Cognitive response model People are active information processors A person’s cognitive responses to a message have an effect on persuasion Cognitions generated in response to persuasive messages determine both the direction and magnitude of attitude change People actively relate information contained in a persuasive message to their existing feelings and beliefs about the message Cognitive responses vary in terms of favorability and magnitude Different messages features can impact the predominant valance of target- generated thoughts The thought-listing task is a method for assessing cognitive responses Messages that prompt predominantly favorable target-generated thoughts should be persuasive Messages that prompt mostly unfavorable target-generated thoughts should be unpersuasive For messages that elicit mostly favorable thinking, enhanced thought should increase persuasion For messages that elicit mostly unfavorable thinking, enhanced thought should
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

Dual processing models sup nts version 2 - CMN 152 DUAL...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online