Unformatted text preview: characteristic curve)? a) Thurstone and Semantic Differential b) Likert and Guttman c) Thurstone and Guttman d) Likert and Semantic Differential e) None of the above 4. Which type of measure can help deal with social desirability issues? a) Indirect measure b) Ratio level measures c) Stimulus first measures d) Measures with a linear ideal operating curve 5. According to social judgment theory people high in ego-involvement will have: a) Smaller latitudes of acceptance and rejection b) Smaller latitudes of noncommitment and rejection c) Smaller latitudes of noncommitment and acceptance d) Smaller latitude of rejection but larger latitude of acceptance...
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This note was uploaded on 03/24/2011 for the course CMN 152 taught by Professor Puckering during the Spring '06 term at UC Davis.
- Spring '06