Unformatted text preview: follows from the other. a) Irrelevant b) Consonant c) Dissonant d) Spurious 4. According to the theory of reasoned action, which of the following is NOT a suggestion for influencing subjective norms? a) Add a new referent b) Increase the salience of an existing referent c) Changing the belief strength attributed to a salient referent d) Changing the motivation to comply with a salient referent 5. According to the theory of reasoned action, subjective norms are based on: a) Salient beliefs about the behavior and the normative expectations of salient others b) Motivation to comply with each salient referent and the belief strength attributed to each salient referent c) Salient beliefs and motivation to comply with salient others d) Normative expectations of salient others and motivation to comply with each referent...
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This note was uploaded on 03/24/2011 for the course CMN 152 taught by Professor Puckering during the Spring '06 term at UC Davis.
- Spring '06