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Unformatted text preview: THEORIES OF BEHAVIORAL INTENTION Predictors of intent according to TRA Relationship among all constructs in TRA Normative component Normative expectations attributed to salient others Motivation to comply with salient others Suggestions for influence based on the normative component Issues with the normative component (based on empirical research) Predictors of intent according to TPB Perceived behavioral control Control beliefs Perceived power Suggestions for influence based on PBC Relative impact of components of TRA and PBC (weights) Intention-behavior link Issues with TRA and TPB *****NOTE***** The above review sheet only includes terms/concepts covered in class. Some exam items (between 5 and 10 items) will be based on content that I did not cover in class but can be found in the assigned readings. Changes to the review sheet (additions or deletions) will be announced in class....
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This note was uploaded on 03/24/2011 for the course CMN 152 taught by Professor Puckering during the Spring '06 term at UC Davis.
- Spring '06